Innoventa
Tools for Societal Change
2025
Client1
Innoventa
Synopsis2
Innoventa is a sub-brand of DOON, created to sharpen focus within their brand portfolio. While DOON empowers changemakers through hands-on facilitation of innovation processes, Innoventa builds the capabilities they need to drive transformation themselves. By defining a clear identity and strategic connection between the two brands, TheBrand.Estate ensured that each strengthens the other while maintaining its own distinct position.
Experience Designers3
Jiro Niedeveld
/
BR
d
/
TheBrand.Estate
Business succes is driven by beliefs
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Focus
1
Zero in on your North Star
Focus
1
Defining Brand Essence
Increasing Relevance
Aligning your Vision
Mental Estate
2
Positioning van the Advanced
Mental Estate
2
Uniqueness
Competitor Awareness
Positioning by Belief
Loyalty
3
Give them a reason to stay
Loyalty
3
Customer Experience
Journey Mapping
Creating Advocates
Measurements
4
Capture the Beliefs
Measurements
4
Defining Starting Point
Belief Validation
Current Positioning
People will only remember how they feel
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Brandbook
1
Visual Identity
Brandbook
1
Strategic Tools
Logo System
Typography
Brand Expressions
Digital Presence
2
High-end Digital Experiences
Digital Presence
2
High-end Websites
Fully Custom Built
Dynamic CMS
Do It Yourself
3
Template Brand Expressions
Do It Yourself
3
Perfect for when you are not a designer but want to design.
Artificial Intelligence
4
Your AI Brand Director
Artificial Intelligence
4
Have an AI companion who helps with questions about your strategy.
Brand maintenance; just like changing oil
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Insights
1
Customer Research
Insights
1
Gain insight about their beliefs.
Strategy
2
Brand Consulting
Strategy
2
Periodical brand consulting sessions.
Enhancements
3
Continuing Design Support
Enhancements
3
Never run out of designs.
Artificial Intelligence
4
AI-Powered Optimizations
Artificial Intelligence
4
Use AI-powered algorithms to optimise your website.
Reach Out
TheBrand.Estate
jiro@thebrand.estate
+31 6 41 04 68 00
Brand Director
Jiro Niedeveld